Marketing Manager

About EquanimGRC

EquanimGRC is an early-stage technology company building modern governance, risk, and compliance infrastructure for organizations that take security seriously.

Our platform helps companies understand, document, and maintain their compliance posture across frameworks including SOC 2, ISO 27001, HIPAA, GDPR, PCI DSS, and NIST CSF.

EquanimGRC replaces disconnected spreadsheets, repetitive questionnaires, and generic policy templates with an evidence-driven platform designed around how modern teams operate.

Our AI-powered Posturizer turns a company’s existing policies, reports, handbooks, and operating documents into source-backed policy drafts and control mappings. Every claim is tied to supporting evidence, uncertainty is clearly identified, and humans retain responsibility for every final decision.

The Opportunity

EquanimGRC is seeking a creative, analytical, and hands-on Marketing Manager to build and execute the company’s marketing strategy.

Working directly with the founder, you will shape how EquanimGRC presents its product, reaches prospective customers, and establishes credibility in the governance, risk, compliance, and cybersecurity markets. You will own positioning, content, product marketing, demand generation, lifecycle communications, and marketing operations.

This is a hands-on position. The Marketing Manager will personally write, build, launch, measure, and improve campaigns while also developing the systems and strategy that can support a growing marketing function.

The ideal candidate can understand a technically sophisticated product, identify what matters most to customers, and communicate that value in language that is clear, compelling, and credible.

What You’ll Do

Marketing Strategy and Positioning

• Develop and execute a comprehensive marketing strategy aligned with company growth, early-access enrollment, product launches, and customer-acquisition goals.

• Define and refine EquanimGRC’s target customer profiles, market positioning, messaging, and key value propositions.

• Translate capabilities such as evidence-backed policy generation, multi-framework control mapping, vendor-risk management, security questionnaires, agent-native workflows, and Trust Centers into clear customer benefits.• Build differentiated messaging for founders, security leaders, compliance professionals,

technology teams, auditors, and other prospective users.

• Maintain a consistent company voice across all marketing channels and customer

touchpoints.

Content and Product Marketing

• Create and manage an editorial calendar covering website content, LinkedIn, email, newsletters, educational articles, customer stories, product announcements, and thought leadership.

• Write and edit landing pages, sales materials, case studies, presentations, product guides, email sequences, and other customer-facing resources.

• Develop product-launch plans and supporting messaging in collaboration with the founder and product team.

• Turn product updates, customer conversations, compliance trends, and technical insights into useful and accessible marketing content.

• Ensure marketing claims are accurate, supportable, and consistent with EquanimGRC’s commitment to evidence, transparency, responsible AI, and human accountability.

Demand Generation and Marketing Operations

• Build campaigns that generate qualified demo requests, early-access applications, and customer conversations.

• Manage marketing leads and campaign activity through the company’s CRM.

• Develop lead-nurture programs that guide prospective customers from initial awareness through product evaluation and onboarding.

• Plan and support webinars, virtual demonstrations, partnerships, industry events, and other customer-acquisition initiatives.

• Test new channels, messages, audiences, and campaign formats to identify scalable growth opportunities.

• Maintain organized marketing processes, campaign calendars, contact segments, templates, and reporting systems.

Customer and Market Insights

• Conduct customer, competitor, and industry research to identify market needs, messaging opportunities, and emerging trends.

• Participate in selected customer discovery calls, product demonstrations, and onboarding conversations.

• Collect and organize customer feedback to inform marketing strategy, product messaging, and future content.

• Develop a strong understanding of the GRC and cybersecurity landscape without relying on unnecessary jargon or overstated claims.

Measurement and Optimization

• Establish practical performance metrics for content, campaigns, website traffic, lead

generation, demo conversion, and pipeline contribution.

• Produce clear reports showing what is working, what is not, and what should be tested next.

• Use performance data and customer feedback to continuously improve campaigns, content, and conversion paths.

• Manage the marketing budget carefully and recommend investments based on measurable business value.

What We’re Looking For

• At least five years of marketing experience, preferably within B2B SaaS, cybersecurity, compliance, enterprise technology, or another technical industry.

• Demonstrated experience developing and executing marketing strategies in a startup,

growing company, or similarly hands-on environment.

• Exceptional writing, editing, storytelling, and messaging skills.

• Experience translating complex products or technical concepts into clear customer-focused

communications.

• A strong understanding of content marketing, product marketing, demand generation, email marketing, and customer lifecycle communications.

• Experience managing a CRM, marketing campaigns, lead pipelines, and performance reporting.

• Strong project-management skills and the ability to move multiple initiatives from idea through execution.

• Comfort working independently in a fully remote environment and communicating proactively with a founder-led team.

• Analytical judgment and the ability to make decisions using both quantitative results and qualitative customer feedback.

• Thoughtful experience using AI tools for research, drafting, analysis, and productivity while

independently verifying accuracy and protecting confidential information.

• Excellent attention to detail, particularly when working with security, compliance, and trust-related claims.

Preferred Qualifications

• Experience marketing governance, risk, compliance, cybersecurity, privacy, or audit-related products.

• Familiarity with SOC 2, ISO 27001, HIPAA, GDPR, PCI DSS, NIST CSF, or related

frameworks.

• Experience launching or marketing an early-stage SaaS product.

• Experience working directly with a technical founder or product-development team.

• Familiarity with HubSpot or a comparable CRM, website content-management systems, analytics platforms, LinkedIn marketing, email-automation tools, and Canva or similar design tools.

• Experience producing webinars, product demonstrations, case studies, or technical thought-leadership content.

A specific degree is not required. We are more interested in relevant experience, excellent communication, strong judgment, and demonstrated results.

What Success Looks Like

Within the first six months:

• EquanimGRC has clear, differentiated positioning for its priority customer segments.

• The company has a sustainable marketing calendar and a consistent publishing cadence.

• Website, email, sales, and product messaging clearly communicate what EquanimGRC does and why it matters.

• Demo requests and early-access leads are organized, nurtured, and receiving timely follow-up.

• The company has repeatable campaigns generating measurable customer interest.• Marketing performance is tracked through clear reporting and used to guide future decisions.

• EquanimGRC is building a credible and recognizable voice within the GRC and cybersecurity market.

Compensation and Work Environment

This is a full-time, fully remote position with an annual base salary of $95,000 to $120,000. The final offer will reflect the selected candidate’s experience, skills, and ability to assume the full scope of the position.

EquanimGRC is committed to building a thoughtful and inclusive workplace. Qualified applicants will be considered without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, or any other legally protected characteristic.